竞争分析：评估竞争对手以获取见解、改进产品、调整策略从而获得更大市场影响力的实践
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竞争分析：评估竞争对手以获取见解、改进产品、调整策略从而获得更大市场影响力的实践
竞争分析：评估竞争对手以获取见解、改进产品、调整策略从而获得更大市场影响力的实践竞争分析是通过对市场、行业进行研究，观察产品、服务、品牌、营销等方面的趋势，收集和比较数据，运用 SWOT 分析等方法，评估竞争对手的定位、差异化、定价、性能、创新、渠道等，洞察威胁与机会，明确自身优势与劣势，以制定实现增长、盈利等目标的策略和战术，满足需求，提升价值和竞争力。
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