前景理论：一个表明个人对收益和损失的重视程度不同，导致在面临不确定性时做出非理性决策的框架。
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前景理论：一个表明个人对收益和损失的重视程度不同，导致在面临不确定性时做出非理性决策的框架。
前景理论：一个表明个人对收益和损失的重视程度不同，导致在面临不确定性时做出非理性决策的框架。前景理论探讨了决策制定过程中，个体对于风险、收益、损失的价值认知存在差异。这种差异会影响人们在不确定性情境下的选择，涉及到框架效应、感知、效用、概率、锚定、启发式等因素，导致决策的不对称以及可能产生的后悔情绪。
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