前景理论：该理论表明人们对潜在的收益和损失的评估方式不同，往往导致在风险下做出非理性决策。
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前景理论：该理论表明人们对潜在的收益和损失的评估方式不同，往往导致在风险下做出非理性决策。
前景理论：该理论表明人们对潜在的收益和损失的评估方式不同，往往导致在风险下做出非理性决策。前景理论指出，在面临风险时，人们对于收益、损失的评估存在差异，这种差异会影响决策。概率、效用、判断、感知、锚定、启发式、理性、不确定性和评估等因素在其中发挥作用，致使决策可能偏离理性。
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